Opinion | How the $500 Billion Attention Industry Really Works - The New York Times
▻https://www.nytimes.com/2023/02/14/opinion/ezra-klein-podcast-tim-hwang.html?action=click&module=Well&pgtype=Homepage&
Un podcast du New York Times avec Tim Hwang.
Tim parle très (très) vite, heureusement, il y a un transcript, et aussi la version française de son livre "Le grand Krach de l’attention’
(►https://cfeditions.com/krach)
Tim Hwang is the former global public policy lead for A.I. and machine learning at Google and the author of the book “Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet.” Hwang’s central argument is that everything about the internet — from the emphasis data collection to the use of the “like” button to the fact that services like Google Search and Facebook are free — flows from its core business model. But that business model is also in crisis. The internet is degrading the very resource — our collective attention — on which its financial survival depends. The resulting “subprime attention crisis” threatens to upend the internet as we know it.
So this conversation is about the economic logic that undergirds our entire experience of the internet, and how that logic is constantly warping, manipulating and shaping the most important resource we have — our attention. But it’s also about whether a very different kind of internet, built on a very different economic logic, is possible.