That Game on Your Phone May Be Tracking What You’re Watching on TV

Google Play Store : plus de 250 applications armées à l’ « Alphonso », un logiciel qui analyse les contenus TV pour les annonceurs
▻https://www.developpez.com/actu/181863/Google-Play-Store-plus-de-250-applications-armees-a-l-Alphonso-un-logici

Il s’agit d’un module destiné à collecter des données à l’intention des annonceurs TV, ce, en enregistrant les sons ambiants desquels il extrait l’empreinte qui correspond à une publicité. L’outil permet ainsi aux annonceurs, auxquels ces data sont revendues, de garder un œil sur leur audience. Ils savent quelles sont les publicités auxquelles les possesseurs d’ordinophones sont exposés chez eux, chez des amis ou dans la rue. Le stratagème permet également de savoir lesquelles ont poussé les utilisateurs à se rendre dans une boutique physique ou à une vente aux enchères pour effectuer un achat. Pour couronner le tout, ces informations sont, dans certains cas, combinées à des données de géolocalisation.

#vie_privée #smartphone #Alphonso #publicité #tracking

That Game on Your Phone May Be Tracking What You’re Watching on TV - The New York Times
▻https://www.nytimes.com/2017/12/28/business/media/alphonso-app-tracking.html?_r=0

https://static01.nyt.com/images/2017/12/29/business/29ALPHONSO/29ALPHONSO-facebookJumbo.jpg

At first glance, the gaming apps — with names like “Pool 3D,” “Beer Pong: Trickshot” and “Real Bowling Strike 10 Pin” — seem innocuous. One called “Honey Quest” features Jumbo, an animated bear.

Yet these apps, once downloaded onto a smartphone, have the ability to keep tabs on the viewing habits of their users — some of whom may be children — even when the games aren’t being played.

It is yet another example of how companies, using devices that many people feel they can’t do without, are documenting how audiences in a rapidly changing entertainment landscape are viewing television and commercials.

More than 250 games that use Alphonso software are available in the Google Play store; some are also available in Apple’s app store.

“A lot of the folks will go and turn off their phone, but a small portion of people don’t and put it in their pocket,” Mr. Chordia said. “In those cases, we are able to pick up in a small sample who is watching the show or the movie.” Mr. Chordia said that Alphonso has a deal with the music-listening app Shazam, which has microphone access on many phones. Alphonso is able to provide the snippets it picks up to Shazam, he said, which can use its own content-recognition technology to identify users and then sell that information to Alphonso.

Shazam, which Apple recently agreed to buy, declined to comment about Alphonso.

#Vie_privée #Jeux #Publicité #Microphone